Montréal · Global
Product Passport AI
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Digital labels that let a product state its origin, materials and claims in a form both shoppers and AI agents can read.
Louis-Olivier Roy
I help consumer brands and tech companies win new markets.
I build ventures and advise companies on AI, go-to-market and strategic partnerships.
What I’m building
Product Passport AI
Products that talk for themselves.
We’re on a mission to let people know what they buy. Our digital product passports bring a product’s origin, materials and story into one place.
Visit Product Passport AISelected work
Montréal · Canada
Advisory
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Outcome-based AI go-to-market across Canada, the US, China and France.
Québec · Canada
OPTEL
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Led business development for a global leader in supply chain traceability. Worked with hundreds of companies to build more transparent and more efficient supply chains.
Asia-Pacific
Asia-Pacific export practice
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Advised 30+ international wine, spirits and specialty food brands on market entry and distribution across Asia-Pacific.
Eight cities · China
Soon Spirit
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Founded a Quebec liqueur brand and sold it into eight Chinese cities, including Four Seasons and W Hotels. The work meant the tradeshow circuit, and pitching buyers in Mandarin. WeChat promotions and cross-border e-commerce came years before Western brands took either seriously.
More about my work
The advisory practice
Independent AI and SaaS advisory: needs analysis, solution selection, and the technology roadmap that follows. Delivered in weeks, not quarters. Clients range from founder-led SMEs to Fortune Global 500 companies.
- 500+
- companies advised on AI and SaaS
- 250+
- of them SMEs, guided through AI adoption
- 288
- technology roadmaps delivered
The buyer is changing. Most brands haven’t noticed.
For most of my career, getting a product chosen meant winning a human decision: a buyer in Shanghai, a category manager, a shopper in an aisle. I did that for wine and spirits across Asia-Pacific, then for industrial software at enterprise scale.
That decision is being delegated. Agents shortlist, compare and increasingly buy. A brand story means nothing to them. They parse structured claims about origin, materials, certification and compliance. A product that can’t state what it is in machine-readable form is about to become invisible, no matter how good its marketing is.
Meanwhile regulation is making the same information mandatory. The two forces are converging on one requirement: your product has to be able to prove itself, to a person and to a machine, in whatever market you’re selling into.
That’s the problem I work on.
Articles & interviews
Get in touch
Tell me what you’re working on.
lo@louisolivierroy.com